Walk In Like You Belong: Overcoming Showroom Nerves as a Designer
Why Confidence Matters More Than Knowing Every Product Spec
Episode 130
In this episode, I’m tackling a topic every interior designer has faced at some point: the nerves that come with walking into a showroom. From imposter syndrome to sales pressure, I’ve been there myself (yes, awkward mumbling about fabric samples included!).
But here’s the truth: showrooms need us as much as we need them. In this episode, I share practical strategies, mindset shifts, and personal stories to help you replace nerves with confidence, build stronger relationships with reps, and start seeing showrooms as an essential tool for your success.
Hope you enjoy the episode
Beth xx
Why We Get Nervous in Showrooms
Even the most talented, capable designers feel it — the butterflies, the self-doubt, the voice that says, “Do I really belong here?” The common reasons are:
Imposter Syndrome – worrying you’ll be “found out” as inexperienced.
Lack of Knowledge – not knowing every product spec, fabric grade, or finish name.
Comparison – assuming every other designer looks more confident.
Sales Pressure – not wanting to feel pushed into a purchase or embarrassed if the client’s budget doesn’t fit.
Shifting the Mindset: From Nerves to Confidence
Here’s the mindset shift that changes everything: showrooms aren’t private clubs — they’re a resource. Their entire purpose is to support designers. You belong there as much as anyone else.
Think of walking into a showroom like a chef entering a farmer’s market. You’re not an outsider; you’re there to source the best “ingredients” for your clients.
Practical Confidence Boosters
Confidence builds with action. A few small changes can completely shift how you feel:
Go with a buddy – bring another designer or your assistant the first time.
Dress for confidence – polished but comfortable works best.
Practice your opener – keep it simple: “Hi, I run a design studio nearby and I’m working on a project that needs X. Can you help?”
Do a little homework – check the showroom’s website, shortlist products, and bring floor plans or concepts if you’re sourcing for a specific project.
Start small – visit one showroom, have a positive experience, and build from there.
Why Building Relationships Matters
Showroom visits aren’t just about product. They’re about people. When you invest time in relationships with reps, you gain:
Early access to new collections
Personalised support when deadlines get tight
Solutions for tricky project challenges
A trusted network that grows with your studio
Those connections often become just as valuable as the samples you leave with.
The Takeaway
The next time you feel nervous about walking into a showroom, remember: you’re not an intruder, you’re a partner. These spaces exist for you, and your confidence will only grow the more you show up.
So here’s your action step: pick one showroom you’ve been avoiding, mark it in your calendar this week, and go. Because one day, you’ll be the designer who walks in with ease — and maybe even helps another newbie feel like they belong.
This Episode Is Perfect For:
New designers walking into showrooms for the first time
Experienced designers who still feel uneasy in unfamiliar showrooms
Anyone wanting to strengthen industry connections and client confidence
Designers ready to shift from self-doubt to professionalism and ease