A Dialogue with Marc Bennett
Branding That Lasts: The Power of Curation, Consistency & Connection
Episode 127
In this episode, I’m joined by Marc Bennett, Marketing Director at Momo Handles, a brand that has redefined what thoughtful, well-designed hardware can do for a space.
Marc’s story is one of longevity, craftsmanship, and connection. With over 30 years of experience in the interiors industry, he’s seen trends come and go — and he’s learned that the brands that truly last are the ones that focus on more than just product.
We dive into what makes Momo Handles stand out: the brand’s commitment to timeless curation, to service that feels personal, and to delivering small details that leave a big impression. Whether you’re running a design studio, curating your own product range, or simply looking for inspiration on how to strengthen your business’s identity, this conversation is packed with insight.
Hope you enjoy the episode
Beth xx
From Handles to Human Connection
Momo Handles has become more than just a hardware company. Under Marc’s guidance, the brand has positioned itself as the “jewellery of the kitchen,” proving that even the smallest detail can transform a space.
But what really makes Momo stand out is the way they nurture trust: offering a lifetime warranty, next-day delivery, and free product samples that give designers and clients complete confidence. It’s a powerful reminder that your brand isn’t just about what you offer, but how you make people feel along the way.
Why Brand Matters More Than You Think
For many designers, “brand” can feel like a corporate word — something reserved for big companies with marketing teams. But as Marc explains, every design studio has a brand, whether you’ve consciously built one or not. Your brand is what people say about you when you’re not in the room, and it shapes how clients trust, engage, and refer you.
Marc shares his brand matrix, a simple but powerful framework built on three pillars:
True Brand – knowing who you are, what you stand for, and why you exist.
Brand Presentation – ensuring every touchpoint reflects that identity with consistency.
Perception – the small, distinctive touches that make people remember and recommend you.
When these three align, you don’t just build a business — you build loyalty, trust, and a brand that lasts.
Lessons Designers Can Apply to Their Own Studios
Marc’s insights go far beyond hardware. They’re lessons every designer can apply to their own business:
Clarity builds confidence. When you know who you are as a brand, it becomes easier to attract the right clients and say no to the wrong ones.
Consistency builds trust. Clients feel safe when your brand looks, sounds, and feels the same at every touchpoint.
Details create loyalty. Whether it’s a thoughtful follow-up, a small gift, or an unexpectedly quick response — these moments of care stick.
Authenticity is magnetic. The brands that last are the ones that stay true to themselves, even as they evolve.
Show the process. Don’t only share glossy finished projects — bring people along for the journey, challenges and all.
Why This Matters Right Now
We’re in a moment where clients are spoilt for choice. There are more designers, more brands, and more inspiration at their fingertips than ever before. So what makes someone choose you?
Marc’s answer: experience.
Clients don’t just buy a service — they buy how you make them feel.
They remember the way you communicated, how supported they felt, and whether you delivered on your promises.
That emotional connection is what turns satisfied clients into true brand advocates who recommend you to others.
As Marc says, “It’s not just about the handle on the door — it’s about the story, the service, and the experience that comes with it.”
Key Highlights From This Episode
Why every design studio already has a brand (and how to shape it with intention)
The three pillars of Marc’s brand matrix: true brand, presentation, perception
How Momo Handles turned a “boring” product into the jewellery of the kitchen
Why curated collections create more value than overwhelming choice
Practical ways designers can create loyalty through small details and experiences
Why consistency and authenticity are the foundations of brand longevity
Final Thoughts
This conversation is a reminder that designers are brand builders too. Just as Marc has helped position Momo Handles as a trusted, memorable brand in a crowded market, you can apply the same principles to your design studio.
If you’ve ever wondered how to stand out in a sea of talented designers, this episode will help you see that your brand story, client experience, and attention to detail are just as powerful as your design skills.
Connect with Guest:
Follow Momo Handles on Instagram: @momohandlesaus
Visit the website: momohandles.com.au