Collaboration Over Competition
How Interior Designers Can Grow Smarter,
Not Busier
Episode 118
In this episode, I talk about why collaboration is one of the most powerful—and underutilised—strategies for sustainable growth in interior design studios. If you’ve ever felt like you need to do everything yourself—concepts, drawings, sourcing, admin, installs—you’re not alone. But trying to wear every hat in your business can lead to exhaustion and diluted results.
Instead, I’m sharing how strategic, structured collaboration can lighten your load, elevate your client experience, and help you build a business that grows without burning out. From partnering with builders and architects to stylists, project managers, and documentation experts, this episode is packed with real-world examples of how to create a powerful network that supports your strengths.
Hope you enjoy the episode
Beth xx
Why “Doing It All” Isn’t Sustainable for Designers
Let’s be honest—most interior designers are juggling way too much: concepts, documentation, sourcing, installs, admin, project management...
And it’s exhausting.
Not only does this kind of workload lead to burnout, but it also dilutes the quality of work you can deliver to clients. Instead of being the expert in your zone of genius, you end up being stretched thin across tasks that don’t light you up (and probably take you twice as long to do).
This episode is your invitation to stop trying to do it all and instead build a business that allows you to thrive creatively—and sustainably.
The Power of Collaboration in Interior Design
A traditional design firm might have a whole team: concept designers, documentation experts, architects, engineers, admin, finance, creative directors...
So why are you trying to do all that on your own?
Smart designers are asking:
“Where do I do my best work?”
“Who can I partner with to elevate everything else?”
Instead of hiring full-time staff, they're building a trusted network of collaborators. These are the people who help you deliver a high-end client experience without burning out.
Types of Strategic Partnerships That Work
Collaboration isn’t just about help—it’s about growth. In this episode, I break down the most effective types of partnerships for interior designers:
1. Design + Documentation
Perfect for designers who shine in concept work but struggle with detailed documentation. Partnering with a CAD expert can dramatically improve your deliverables—and free up your time.
2. Design + Build
Working closely with builders from day one positions you as a key consultant, not an afterthought. This leads to better outcomes, smoother processes, and higher fees.
3. Design + Architecture
Architects make incredible referral partners. A strong relationship here means better-aligned projects, cross-referrals, and a more seamless client experience.
4. Design + Project Management
If timelines and trades aren’t your thing, bring in a freelance project manager. You stay in control of the vision, they ensure the execution is flawless.
5. Design + Styling or Procurement
Don’t love the finishing touches? Work with a stylist whose aesthetic complements yours. The result is a polished, cohesive final project that wows your clients.
What Makes a Collaboration Successful?
Collaboration only works when it’s structured and intentional. Here’s what I recommend:
Clear Scopes – Be crystal clear on who does what. No “I thought you were doing that.”
Aligned Values – Work with people who match your standards, communication style, and ethics.
Written Agreements – Yes, even with people you trust. Put it in writing—roles, timelines, fees, and how you’ll work together with clients.
Start small. Trial a project. See how it feels—and then build from there.
Why This Matters for Your Studio
When you collaborate well, you get:
• Better work
• Happier clients
• More time
• Higher profit
• And a business that actually supports your creative vision
You don’t need to scale with staff. You need to scale with strategy.
Ask Yourself:
• What’s my zone of genius—and what’s draining my energy?
• Where am I “winging it” just to get by?
• Who could I bring in to help me deliver a better experience to my clients?
• How can I start building those relationships now?
Because collaboration done right doesn’t dilute your brand—it amplifies it.
Listen to Episode 118 now and start building your business around your strengths—not your stress.
Now streaming on Spotify, Apple Podcasts, and all major platforms.